# Analytics Report Template: A Report That Ends With Fixes

We build Opti-Behavior, a WordPress analytics plugin. This template works with any tool.

You open the monthly report: sessions are down, bounce rate is up, the top pages are the usual ones. Then nobody knows what to do on Monday. The report is correct, but nobody can act on it. Three things are missing: where visitors leave (a page, a form field, a funnel step), how many visits the problem touches, and one action with an owner, a date and a way to check it.

## The template

One row per problem, the one that touches the most visits first, five rows at most.

| Problem | Where | Visits touched | Why (what you saw) | Fix | Who | Date of the change | Check |
| --- | --- | --- | --- | --- | --- | --- | --- |
| What goes wrong, in one sentence | Page, form field or funnel step | Number over the period | Click map, recording, error, segment | One change | One name | Day it went live | The figure to compare, and when |

Above it, four figures with their change against the previous period: visits, page views, time per visit, bounce. Below it, one line: what we fixed since the last report, and what it changed. Write the "Check" figure before the change, so nobody picks a flattering one afterwards.

## Our own report, October 2026

Read in Opti-Behavior Smart Insights on optiuser.com on 31 October 2026, period 2 to 31 October, spam excluded. Small site, small numbers.

- Phone visitors click our buttons much less: button click rate 49.2% on mobile vs 70.2% on desktop (61 visits in the comparison); conversion 4.9% on mobile vs 9.6% for all visitors. Fix: main button visible without scrolling on mobile. Check: the same two rates, 30 days later.
- Visitors stop at the URL field of our free heatmap tool: 30 visits, 26 field interactions. The plugin itself says the signal is weak, so the fix starts with recordings, not with a redesign.

## How the plugin fills it

The modules collect the data on your own WordPress site: traffic, clicks and funnels in the free plugin; forms, recordings and errors in Pro. Smart Insights turns that data into problems. The report lists them: the free short site report gives a summary and the 3 costliest findings, each with what to do; Pro adds a card for each of your most visited pages, and the Page X-Ray report lists what to fix on one page, most costly first. Each card maps to one row of the template. You add the owner and the date.

![Free site report: summary and the 3 most costly issues](https://optiuser.com/wp-content/uploads/2026/11/opti-behavior-64592-annot-site-report-free-2.png align="center")

![Pro Page X-Ray: what to fix on one page, most costly first](https://optiuser.com/wp-content/uploads/2026/11/opti-behavior-64592-annot-xray-what-to-fix-pro.png align="center")

The blank template, the full October report and the Free / Pro details are in the original article: <https://optiuser.com/go/hashnode-report-template>

Drafted with AI assistance, reviewed by the Opti-Behavior Team.